How to Do a Competitive Analysis in Digital Marketing -QUWA Media

How to Do a Competitive Analysis in Digital Marketing

When done well, competitor analysis is a goldmine for your digital marketing strategy in Dubai’s competitive market.

If you’re looking for a digital marketing agency in Dubai or looking to enhance your SEO for Dubai, understanding where and how to emphasize your strengths and reduce the flaws through your competitor’s digital strategy will help you build and prosper.

We’ve put together all our processes and tools for a complete digital marketing competitor analysis. But first:

What is a Competitive Analysis in Digital Marketing? 

Competitor research is part of the competitive analysis process in digital marketing to determine strengths and shortcomings. To obtain insights, it examines the tactics businesses employ for marketing, pricing, product creation, and distribution.

Why Should You Do a Competitive Analysis in Digital Marketing?

The scope of your competitive analysis depends on the information you’re looking for. 

For instance, you might wish to concentrate on website optimization. To do this, you would examine the content, user experience, and lead-generation tactics of your competitors’ websites.

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What Does a Competitive Analysis Include?

1. Determine competitor types

Different competitors should not be treated equally. Sort them into groups according to how competitive they are.

  • Primary Competitors: Direct competitors offering similar products or services like, say, Asos and Boohoo. 
  • Secondary Competitors: These businesses offer very similar products or services but target different market segments. Examples are Target and Gucci.
  • Tertiary Competitors: Related brands that are not directly competing for the same customers, such as Red Bull and Patagonia.

2. Profile your competitors’ target customers

Investigate their mission statements, social media engagement, blog content, webinars, podcasts, and customer reviews or user-generated content to understand their target market.

3. Apply the 4 Ps of marketing     


  • Product: Analyze their offerings and customer preferences.
  • Price: Understand their pricing strategies.
  • Place: Identify their advertising channels and presence.
  • Promotion: Study their promotional tactics and digital platforms.

Types of Competitive Analysis

Focus on specific areas that align with your goals and KPIs. This will help you generate leads, sales, and brand awareness. 

  • PPC competitor analysis
  • SEO competitor analysis
  • Social Media Competitor Analysis

Competitor Analysis Tools

These tools help make your collected data simple, concise, and effective.

  • SEO Analysis: Ahrefs, SE Ranking
  • PPC analysis: SEMRush, Spyfu, Google Ads Auctions Insight 
  • Keyword analysis: Similarweb 
  • Social media analysis: Sprout Social, Facebook Ad Library 

If your marketing campaign fails to achieve great outcomes compared to competitors midway through, don’t hesitate to make adjustments or reevaluate the entire plan. Ultimately, the goal of competitor research is to identify more opportunities and swiftly relocate to them when optimizing your SEO for Dubai.


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